''Im Not Dead''

As its been a while since my last post I feel I should elaborate to what has gone on in my space oddity design life.
I have in the past month completed my dissertation which was based on corporate identities. The situation was why do businesses not reflect who they are through their visual identities? I felt this was particularly interesting topic within financial companies, why they no longer represent a bank through their visual identities. Like for instance the new Price waterhouse Coopers identity which is very close to a high end fashion label...




Part of this brief was to then get our theoretical findings and turn it into a visual brief.
I wanted to create something that in a sense needed to be reinvented. something that was seen as per-say humdrum and recreate it to reflect modernization, which reflected my findings in the theoretical side.
The answer The Cutty Sark




After its demise on the 21st may 2007 I felt that this was a prime target. With the updating of the London area in preparation
for the 2012 olympics i felt the 'grand old lady' needed a new visual identity.
With the historical background and meanings that Greenwichhas I feel that this is not ignored and somehow incorporated into the identity as this is what the area and the boat is, it cannot be ignored but built on extended as such. Why can't the boat be associated with a bar set around it with live music and people socializing with drinks and food, as well as it being a museum...
stay tuned for the visual process I have gone/going through...