Getting a New Notion

I have recently been working with a friend under our freelance name of New Notion, trying to raise our profile and get some new work. which seems to have worked. In continuing our work with Croydon College Marketing department we were approached by the fashion department of the same university.
New Notion was commissioned to design the End of Year Look Book, which shows off the talent the graduating students to prospective employers.
We both felt something subtle and unique was in order here using the strength of the images of the students fashion range.
Below is what was eventually created. Finding through research black and grey were quite fashionable colours at present, we wanted to use them in our layout which would give it that extra little bit of character.


We were approached by a friend to experiment with a range of images she had by David Lazarus for a Levis brand concept South Africa 09. The original concept was taking movie quotes out of context and giving them a life of their own- ie giving the models room to interpret them as they wished. She wanted us to experiment with the images and movie quotes that came with them somehow blending the two together, This is what we created.


After the success of those images we were also asked to see what we could conjure up with a few other images for a band and try something experimental. She wanted it based on The Beatles time in India being very colourful and trancy.
We were both happy with the outcomes.